M5 SIGNS OLYMPIC BRONZE MEDALLIST ERIN DENSHAM

Posted in Other News

BRISBANE, February 26, 2013: M5 Management has today announced the signing of 2012 Olympic bronze medallist and world-ranked women’s International Triathlon Union standout Erin Densham.

Densham joins an already stellar M5 portfolio, which includes:

2011 Ironman™ 70.3 World Champion Melissa Hauschildt;
Sydney FC Head Coach Frank Farina
Four-time basketball Olympian and Sydney Kings Head Coach, Shane Heal and;
Olympic field hockey gold medallist, Nikki Hudson,

“Obviously, I am very excited to join the team at M5,” said Densham.

“To be included amongst a group that includes fellow Olympians and world champions is an absolute honour.

“M5 gives me the freedom and support to allow me to focus solely on my personal athletic goals, while not sacrificing commercial opportunities that may also exist. I feel motivated and look forward to what comes next.”

After turning pro in 2004, Densham, 27, earned eight gold medals and 22 top 10 finishes early in her career before being diagnosed in 2009 with supraventricular tachycardia, which can be a life-threatening racing heart beat. She was forced to drop out of several major competitions and required eventual surgery to correct.

At just 164cm and 52kgs, the diminutive triathlete battled back after taking time to recover with impressive wins in 2012 at both the ITU World Series Championships in Sydney and Hamburg, en route to capturing bronze in London last August.

Led by Phil Stoneman, M5 Management specialises in the commercial development of regional, state and national sports and events.

Stoneman is recognized as one of Australia’s leading sponsorship professionals following 10 years with global sports marketing firm, IMG.

“M5 Management is very excited to be working with Erin,” said Stoneman. “She is truly an inspiring athlete that has overcome so many obstacles to be where she is today. Her results in 2012 showed that she is one of the world’s premier short course triathletes.

“Her bronze-medal performance in London captured the hearts of the Australian public, as did her entire 2012 ITU campaign,” he added.

“Erin has so much more she can achieve in the sport and we are thrilled to be representing her in athletic career, and we feel her personal brand is well suited to cross over into a variety of industry segments that sit outside of the sport.”

About M5 Management

With over 20 years of diverse experience in the media and sponsorship industry sectors, M5 Management provides a complete sponsorship program from objective analysis to strategic and innovative recommendations with an achievable plan for deliver. Key areas of business include: Talent Management commercial auditing, sponsorship sales and service and consulting and research. For more information visit www.m5management.com.au .

CONTACT: Phil Stoneman
TELEPHONE: 0414 643 912
EMAIL: This email address is being protected from spambots. You need JavaScript enabled to view it.

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Issued on behalf of Triathlon Australia by

Ian Hanson

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